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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Souad Maghraoui

Souad Maghraoui is senior lecturer in Marketing at Institut Supérieur de Gestion de Sousse (University of Sousse, Tunisia). She has published articles in serveal journals like Spanish Journal of Marketing, Young Consumers, etc. She is interested in research in digital marketing, especially influencer marketing. She holds her PhD from Ecole Supérieure de Commerce de Tunis (Tunisia).
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