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Sofia Ricardo
Sofia A. Ricardo
is currently a Professor in Higher Education, with academic and professional experience in the fields of business management and international marketing. She holds a Bachelor's degree in Marketing and a Master's degree in Entrepreneurship and Internationalization from the School of Accounting and Administration of Porto (ISCAP), Polytechnic Institute of Porto. She is currently pursuing a PhD in Economic Analysis and Business Strategy at the University of Vigo. In addition to her academic role, she has worked as a consultant in internationalization and marketing strategies, particularly supporting small and medium-sized enterprises (SMEs). Her research interests include business management and international marketing, with a focus on strategic development and competitive positioning in global markets. She is also continuously seeking the most effective and innovative teaching methodologies to enhance student learning and engagement.
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