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Sihem ben Saad
Sihem Ben Saad
is an Assistant Professor of Marketing at the Higher School of Sciences and Technology of Design- University of Manouba, Tunisia. She holds a Ph.D. in Marketing from the Institute of Higher Business Studies of Carthage (IHEC Carthage). With expertise spanning diverse domains, Dr. Ben Saad instructs in areas including marketing fundamentals, distribution management, digital marketing, and consumer behavior, as well as project management, entrepreneurship, and corporate culture. Her scholarly achievements extend to prestigious journals such as the European Journal of Marketing, International Journal of Retail and Distribution Management, Journal of Marketing Management, International Journal of Contemporary Hospitality Management and Journal of Research in Marketing and Entrepreneurship, highlighting a notable impact on research.
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