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Shiyi Zheng
Shiyi Zheng
is an undergraduate pursuing a Bachelor of Business Administration in Marketing Management at Beijing Normal-Hong Kong Baptist University, Zhuhai, with a distinguished academic record including a First-Class Scholarship and a Leadership Award. Her academic and professional pursuits are anchored in the intersection of data analytics, strategic marketing, and consumer-centric innovation, focusing on translating actionable insights into high-impact business solutions—spanning brand positioning optimization, digital campaign execution, and cross-industry growth strategy development—across sectors such as FMCG, healthcare technology, luxury goods, and management consulting.
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