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Ruchi Khandelwal
Dr.
Ruchi Khandelwal
, an academician in the field of Marketing and Strategy has a proven teaching career of over 20 years. She is an alumnus of the Delhi University and Aligarh Muslim University with her postgraduate from the prestigious Delhi school of Economics and her doctorate from Faculty of Management Studies and Research. She is a passionate teacher, and her lucid teaching style infuses very well amongst the target audience. Currently working as Deputy Director with Amity School of Business, AUUP, she balances her passion for teaching and her interest in research with her knack for administration very amicably. Dr. Ruchi’s research interest lies in the Consumer Decision Making, Psychology of Marketing, Technology and Consumer Behavior, Entrepreneurship and Strategy. She has presented her research at several national and international conferences.
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