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Rodrigo Ladeira
Rodrigo Ladeira
holds a degree in Economic Sciences from the Federal University of Minas Gerais (1985), a degree in Business Administration - Qualification in Foreign Trade from the Faculty of Management Sciences - União de Negócios e Administração (1983), a Master's degree in Administration from the Federal University of Rio Grande do Sul (1994), Doctorate degree in Business Administration from the University of São Paulo (2000) and Sandwich Doctorate – from Vanderbilt University (1999). Post Doctorate at New York University - NYC - NY- USA 2015, with part of his studies at the University of Haway at Manoa - Honolulu- HI USA 2015. He is currently Associate Professor III at the Federal University of Bahia(UFBA). He has experience in Administration, with an emphasis on Marketing Administration, working mainly on the following topics: consumer behavior, retail, strategic planning, consumer behavior and service marketing, Digital Marketing with specialization in Social Media Management, Sustainability and topics related to studies in Contemporary Marketing. Professor Doctor Ladeira is actually teaching Phd, Doctoral and Masters classes and has 08 mentees among doctoral and masters students.
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