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Rita El Guermai
Rita El Guermai
is currently a PhD candidate at Cadi Ayyad University in Marrakech, Morocco. Her research focuses on the impact of Artificial Intelligence on customer loyalty in the telecommunications sector. She holds a Master’s degree in Marketing and Business Strategy, and a Bachelor’s degree in International Trade. Her academic interests include digital transformation, predictive marketing, and AI-driven customer relationship management. She has contributed to several academic conferences and collective publications in the fields of marketing innovation and emerging technologies.
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