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Princi Gupta
Princi Gupta
is an accomplished academic and researcher, currently serving as an Assistant Professor at JECRC University, Jaipur, and Rajasthan. With more than 10 years of experience in teaching and research, she has successfully guided more than five Ph.D. scholars, fostering academic excellence and innovation. She holds an MBA from Amity University, Noida, and a Ph.D. in Marketing, specializing in Marketing and International Business. Her academic journey is further enriched by a Diploma in German Language, Business Communication, and Behavioral Science, reflecting her commitment to multidisciplinary learning. She has published extensively in prestigious Scopus- and ABDC-indexed journals, along with UGC and Web of Science-listed national and international publications. She is also the author of the book Digital Marketing: An Insight into Fundamentals, Strategies & Implementations, published by Notion Press, which exemplifies her expertise in contemporary marketing strategies. Beyond publishing, she has demonstrated her innovative prowess by securing multiple copyrights and patents. She is an active member of editorial boards for several renowned journals, contributing to the advancement of academic discourse. Her dedication to knowledge creation, coupled with her impactful research and teaching, makes her a distinguished professional in the fields of Marketing and International Business.
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