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Praveen Babu
P. Praveen Babu
is an Assistant Professor at CHRIST (Deemed to be University), Bengaluru, India with an experience of 17 years (both Industry and Academics). His keen research interests are in the field of retail marketing, services marketing, rural marketing, production management and supply chain management. He focuses largely on topics of interdisciplinary scope and has published many articles in national and international reputed journals. He has actively participated in many case study workshops, conferences and seminars across India.
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