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Pramendra Sahu
Premendra Sahu
is an Associate Professor of Marketing at MATS University Raipur Chhattisgarh. He has a research and teaching experience of more than 15 years. His current research interest targets the analysis of the consumer behaviour of millennials in marketing. His has an expertise in the application of analytics in business, with specific emphasis to marketing, sustainability, retailing and e-commerce. He has used many statistical tools in his research including SPSS, SmartPLS, Excel and R. He is also assisting numerous startups in their digital and analytical needs.
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