The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Parag Shukla
Parag Shukla
is an Assistant Professor in Commerce at Maharaja Sayajirao University of Baroda, India, specializing in Marketing Management. He earned his bachelor's and master's degrees from the same university, focusing on Marketing Management. Dr. Shukla's research centers on Retailing, and he has a background in content analysis within the television and media research industry. He teaches management courses at various levels and has published extensively in national and international journals and conferences. His current research project titled “An Empirical Investigation of Experiential Value vis-a-vis Usage Attitude of Selected Mobile Shoppers in Gujarat.” Dr. Shukla is notable for receiving the Silver Medal at the 68th International All India Commerce Conference for his research, earning the Best Business Academic of the Year Award, a significant recognition in Indian Education and Retail Industry.
|
|