The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
P. K. Ranjitha
Ranjitha P K
is an experienced academician with over thirteen years of expertise in education and management. She holds a PhD in Management from Vivekananda Global University and is currently an Assistant Professor at JAIN (CMS) Deemed-to-be University, India. Her research focuses on the influence of social media on consumer preferences, particularly in relation to destination branding. She has also completed professional training in Data Analytics at IIM Rohtak, with specialisation in tools such as Power BI, strengthening her analytical and research capabilities. Dr Ranjitha has taught courses in Marketing, Business Statistics, and E-Business, and has supervised and mentored numerous student research projects. A prolific researcher, she has published in reputed academic journals and presented her work at international conferences, contributing to contemporary discourse in marketing and consumer behaviour.
|
|