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Nor Irvoni Mohd Ishar
Nor Irvoni Mohd Ishar
is a Certified Professional Marketer (CPM ASIA) and an Associate Professor of Marketing at Arshad Ayub Graduate Business School (AAGBS), UiTM Shah Alam, Malaysia. Before entering academia, Irvoni had over ten years of industry experience at Ericsson Academy Malaysia and the Central Bank of Malaysia. She lectures and supervises postgraduate students at present. Her teaching experience includes Marketing and Research Methodology related courses at the Ph.D., DBA, MBA, and Bachelor's Degree levels. She is also involved in academic research and corporate consultation work. Customer Experience, Customer Voice, Branding, Consumer Behaviour, Service Co-creation, Retailing, the Rasch Measurement Model, and Services Marketing are among her areas of interest.
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