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Mohit Sharma
Mohit Sharma
is a research scholar at the Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, Haryana, India. His research focuses on the dynamic relationship between brand image and purchase intentions, particularly in the context of brand extensions within the FMCG sector. Mohit actively engages in bibliometric research, analyzing publication trends and identifying research gaps in his area of interest. He has co-authored several scholarly works and continues to contribute to the academic community. Mohit can be reached at mohitattri.rs.imsar@mdurohtak.ac.in
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