Dr. Minja Bolesnikov, currently serves as the Vice President International Affairs at Swiss School of Business and Management, Geneva. MBA title earned at the University of Novi Sad, Faculty of Technical Science. He successfully defended his doctoral thesis “Business improvement model for companies within cyclical industries” and received his PhD title from the University of Novi Sad, Faculty of Technical Science, Serbia. He is elected as an assistant professor at the University of Novi Sad, Faculty of Technical Science, Serbia. Minja Bolesnikov is also member of the Board for development of Novi Sad School of Business, Novi Sad, Serbia. Minja is an author of several science/academic papers, such as: Leveraging AI to mitigate COVID-19 Disruption in Small and Medium Enterprises(2023), Perception of innovative usage of ai in optimizing customer purchasing experience within the sustainable fashion industry (2022), A study of digital marketing strategies adopted by chemical industries (2021), Development of a Business Model by Introducing Sustainable and Tailor-Made Value Proposition for SME Clients (2018), Improvement of business model for the companies within cyclical Industries (2019), “Green” jobs – competitive advantage of the economy, chance for growth and sustainable development (2012). His professional specialties cover development of new business models, restructuring to profitability, corporatization, development of sales platforms, client service development, lobbying and advocacy. Minja is a member of the Serbian Association of Managers since 2010 and member of Objectivity Board of IC Certification Center. He is Ambassador of Youth Business International program in Serbia and member of management board of FC “Vojvodina”, Serbia’s oldest premier league football club.