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Lana Beikverdi
Lana Beikverdi
(D.Sc.) is a dedicated senior lecturer and researcher exploring the complexities of digital marketing, consumer experience and sustainable consumption. Additionally, she investigates the role of emerging technologies such as service robots and AI in shaping consumer behaviours, particularly their potential to promote or deter sustainable practices, meat consumption, and green impulse purchases. She seeks to provide actionable insights into fostering sustainable consumer habits through this research.
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