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Konstantinos Rigopoulos
Konstantinos Rigopoulos
is an Assistant Professor of Marketing and Market Research at Democritus University of Thrace, Greece. He specializes in digital B2B marketing, social media storms, and sales management. His research appears in journals like the Journal of Personal Selling & Sales Management, and proceedings of American Marketing Association and European Marketing Academy conferences. He holds a Ph.D. in Business-to-Business Marketing from Nyenrode Business Universiteit (Netherlands) and an M.Sc. in Business Administration from Rotterdam School of Management. His 12+ years of front-line managerial experience in digital marketing, communication, and social media storms enrich his academic contributions.
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