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Kenneth C. C. Yang
Dr.
Kenneth C.C. Yang
is a Professor in the Department of Communication at the University of Texas at El Paso, USA. He has edited or co-edited four books, Asia.com: Asia Encounters the Internet (2003), Multi-Platform Advertising Strategies in the Global Marketplace (2018), Cases on Immersive Virtual Reality Techniques (2019), and Asian histories and heritages in videogames (2024). His works have been published in Cyberpsychology, Journal of Strategic Communication, International Journal of Consumer Marketing, Journal of Marketing Communication, and Telematics and Informatics.
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