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Kaushal Kishore Mishra
K. K. Mishra
is working as a Professor of Marketing at the University School of Business, Chandigarh University, Mohali, Punjab. He has published 54 national and international research papers in Scopus-indexed journals and book chapters and presented 31 papers at national and international conferences. He has four patent rights and three copyrights. He has 25 years of teaching and research experience. He has supervised two PhD scholars. He has twice qualified for UGC NET in Management. He has received the Best Faculty Award three times from the Indian Institute of Materials Management, National Head Quarters, Mumbai, in 2009, 2016 and 2018, respectively. He has been conferred the Best Paper Award for the paper titled “Harnessing AI: Unveiling Educators’ Intentions and Synergy in Education”, presented at the 8th International Conference on Information System Design and Intelligent Applications (ISDIS 2024) in Dubai, UAE, in 2024. He has chaired technical sessions of international conferences organised by the Indian Institute of Materials Management, Mumbai, in 2016 and 2018 and OP Jindal University Raigarh, in 2022 and 2023. He did his PhD in “Strategy formulation for marketing services in rural Uttar Pradesh” from Uttar Pradesh Rajarshi Tandon University, Allahabad. He can be contacted at email: kkmsitmbbk@gmail.com.
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