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Juan Miguel Alcántara-Pilar
Juan Miguel Alcántara-Pilar is Assistant Professor of Marketing at University of Granada (Spain) at the Faculty of Education, Economy and Technology of Ceuta. His areas of specialization are Marketing Online, Cross-Cultural Marketing, Language Effect on Consumer Behavior and Behaviors in Multi-Racial Communities. He has published several books as co-author on these matters. He has also published various peer-reviewed papers in prestigious journals such as Cross Cultural Management: An International Journal and Computers in Human Behavior, among others.
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