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Ismail Erkan
Ismail Erkan
received his PhD from Brunel University London. His research interests are electronic word of mouth (eWOM), social media marketing, mobile marketing, and purchase intention. His previous papers have been published in the Computers in Human Behavior, the Journal of Marketing Communications, and the Asia Pacific Journal of Marketing and Logistics. Currently, he is working as an associate professor at the Izmir Katip Celebi University.
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