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Ishani Sharma
Ishani Sharma
is a distinguished Research Scholar at Chitkara Business School, Chitkara University, Punjab, India. With a deep-rooted passion for the tourism industry, Ishani's primary research areas encompass creative tourism and destination marketing. Her work delves into the intricate intersections of how destinations can harness creative avenues to enhance their appeal and draw tourists, coupled with the strategic nuances of promoting such destinations in an increasingly competitive global market.
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