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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

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Imen Hilali

Imen Hilali , Ph.D. in Marketing, is a University Assistant at ESCT Business School, University of Manouba, Tunisia. Her research interests include consumer behavior, online shopping experiences, digital marketing, and social risk. She investigates the impact of COVID-19 on e-commerce, and explores territorial marketing and event-driven strategies to boost tourism destinations' attractiveness.

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