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Hind Benouakrim
Hind Benouakrim
is an Associate Professor with Habilitation in the Economics and Management Department at FSJES Ait Melloul, Ibn Zohr University of Agadir. Holding a Ph.D. in Responsible Marketing, she is a member of several research teams, including the Laboratory of Research in Tourism, Marketing, Innovation and Sustainable Development (LARTI2D/ENCG/Agadir), the African Chair in Innovation, Management and Sustainable Development (CAIMD/UM6P, Benguerir), and the International Association of Interdisciplinary Research Centers (AICRI). Her research activities, conducted in collaboration with colleagues, focus on several areas: social and solidarity economy (particularly through the study of cooperatives in the Souss Massa region), collaborative platforms, artificial intelligence, and ESG reporting. This work leads to collective publications in the fields of marketing, CSR, and sustainable development. She also collaborates on social initiatives through the Injaz Al Maghrib, ENACTUS, and HULT PRIZE programs, and participates in coordinating the Best Sustainability Report Competition organized by CAIMD/UM6P.
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