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H. C. Purushotham
Purushotham H C
is an Assistant Professor in the School of Commerce at Jain (Deemed-to-be University), Bengaluru, India. He holds a Master's degree in Commerce and is pursuing a Ph.D. in the area of Marketing. His academic interests include digital marketing, branding strategies, knowledge management, and event management education. Mr. Purushotham has presented and published several research papers in national and international journals and conferences. He actively guides undergraduate research and has contributed to curriculum development and experiential learning practices. He has served as a reviewer and editorial board member for reputed academic journals. His current research focuses on the role of social media in SME brand transformation. Mr. Purushotham is also involved in academic-industry collaborations, training programs, and student development initiatives.
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