The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Gema Bonales-Daimiel
Gema Bonales Daimiel
holds a Cum Laude PhD with Extraordinary Doctorate Award (2020-21) in Audiovisual Communication, Advertising and Public Relations from the Complutense University of Madrid, a Master's Degree in Commercial Management from ESIC Business and Marketing School and a Master's Degree in Marketing Management from Rey Juan Carlos University. Currently, Gema works as a Lecturer and Researcher in the Department of Applied Communication Sciences at the Complutense University of Madrid. Previously, she worked in the private sector: advertising agencies, media and strategic marketing while teaching as an associate professor at the Europea University of Madrid, CEU San Pablo University and Complutense University of Madrid. Her main line of research is centered around the analysis of the impact of the new technologies in corporate communication and advertising. He studies how the social networks (Twitch, TikTok, Twitter, Facebook and Instagram), smartphones, voice assistants, IoT, chatbots and even the Metaverse and web3 are changing, evolving and improving the way brands, companies and institutions communicate and perform advertisement.
|
|