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Francisco Jesús Guzmán Martínez
Francisco Jesús Guzmán Martínez
is a professor and marketing expert specializing in retail strategies, digital marketing, and consumer behavior. He is a full-time professor at the Department of Marketing and Analytics at Tecnológico de Monterrey, Guadalajara, where he teaches and researches topics related to pricing strategies, omnichannel retail, and business intelligence. He holds a Ph.D. in Administrative Sciences with a focus on pricing strategies and has extensive experience in research, consultancy, and academic leadership. His work integrates neuromarketing, AI-driven consumer insights, and data analytics, contributing to both academic literature and industry practice. Dr. Guzmán has published research in prestigious journals and frequently participates in global marketing conferences. With a strong commitment to educational innovation, he incorporates advanced analytics and AI into his teaching methodologies, preparing the next generation of marketers to navigate the evolving digital landscape.
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