Felix Velicia-Martin

Félix Velicia-Martín has been director of the Expert Course in Marketing and Commercial Management at the University of Seville. He is a member of the Institute of Economics and Business of the University of Seville (IUSEN) and of the NECE Research Unit in Business Sciences of the Beira Interior University (UBI). He has published in national and international high impact journals in the field of marketing, education, and ICT, as well as numerous contributions to national and international conferences. He has participated as a researcher in national R&D projects (Ministry of Science and Technology) as well as in projects of excellence (Junta de Andalucía). He is currently Principal Researcher of the Andalusian Research Plan Research Group SEJ-642: “Society, Business, Sustainable Development and Digital Transformation”. He has taught in different courses and masters related to the field of Business Management and Marketing. He has advised companies and public institutions in the field of quality and in the development and implementation of marketing plans.

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