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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Ethel Mathonsi-Tshuma

Ethel Mathonsi-Tshuma is an experienced, passionate marketing Lecturer, who has been a dedicated member of the Gwanda State University since 2022. With a Master of Science Degree in Marketing from National University of Science and Technology and a Postgraduate Diploma in Tertiary and Higher Education from National University of Science and Technology. She brings a wealth of knowledge and a robust pedagogical toolkit to the classroom and she has 7 research publications. My research interests include artificial intelligence, Digital marketing, tourism marketing, entrepreneurship, and consumer behavior. Ethel holds a Master of Science Degree in Marketing, the National University of Science and Technology, Bulawayo, a Bachelor of Commerce Honours Degree in Marketing, Midlands State University, Gweru and a Postgraduate Diploma in Tertiary and Higher Education, the National University of Science and Technology, Bulawayo
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