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Elmahdi Lemrami
Elmahdi Lemrami
is a PhD student in management science at the Kenitra University in the LSPP Laboratory. He holds a master's degree in strategy and management of tourism organizations and has joined the research laboratory, where he is continuing his work in the field of tourism marketing. He's the author of articles on tourism with Dr. CHAREF Fatima. He has also taken part in a number of national and international symposia and conferences on the influence of satisfaction and the tourism experience on behavioral intention and place attachment, as well as on entrepreneurial innovation in the service sector. His research focuses on consumer behavior, customer relationship management (CRM), loyalty, tourism experiences, travel behavior, and tourism marketing. He is also interested in the challenges posed by the digitalization of the tourism sector.
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