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Colin C. H. Law
Colin C.H. Law
is a distinguished expert in the fields of service quality and airline management. He is currently an assistant professor at Hong Kong Shue Yan University. He has made significant contributions to the fields of customer relationship management, service marketing, customer insight, airline business management, airline operations, air transport economics, and air deregulation. Colin has authored several academic textbooks on airline and airport operations, including "Introduction to Airline Ground Service," which he co-authored, as well as "A Practical Guide to Airline Customer Service: From Airline Operations to Passenger Services" and "A Flight Attendant's Essential Guide: From Passenger Relations to Challenging Situations," both authored solely by him.
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