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Chong Guan
Chong Guan
is Associate Professor and Director at SUSS Academy, Singapore University of Social Sciences (SUSS), Singapore. Her research interests lie in the area of machine learning in business applications. Her publications appear in leading journals such as International Journal of Consumer Studies, Environmental Science and Pollution Research, Electronic Commerce Research, Electronic Markets, European Journal of Marketing, Journal of Interactive Marketing, Journal of Business Research and Telecommunications Policy. She is an editorial board member of Internet Research. She has consulted business practices and conducted corporate training on analytics, AI, FinTech and other emerging areas. She served as a member of Task Force 6 for Economy, Employment, and Education in the Digital Age at Think20 (T20) in 2020. She is the Chairperson for ACE PSEI Sub-Committee. Chong completed her Ph.D in Marketing at Nanyang Business School, Nanyang Technological University, and her undergraduate studies in Marketing at Guanghua School of Management, Peking University, China.
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