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Chong Guan
Guan Chong is currently Head of the Marketing in the School of Business at the SIM University (UniSIM), Singapore, where she has been a faculty member since 2011. Before joining UniSIM, Chong had taught marketing courses at the Nanyang Technological University (NTU), Singapore, for three years. Chong completed her Ph.D. in marketing at the Nanyang Business School and her undergraduate studies in marketing at Peking University, China. Her research interests lie in the area of online consumer decision making and online social media. Her publications appear in journals including Psychology & Marketing, Database and International Journal of Virtual Communities and Social Networking. She has also published several book chapters and presented her research at major conferences such as the Informs Marketing Science. She had taught courses in marketing, including research methods, multivariate analysis, marketing and case studies in marketing management. She is the co-investigator of the DiLiterati project.
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