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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Chinmoy Bandyopadhyay

Chinmoy Bandyopadhyay is an Assistant Professor of Marketing at Jindal Global Business School, specializing in brand positioning and sustainable marketing within social enterprises. His work explores innovative strategies for social enterprise branding and sustainability, contributing significantly to academic literature and practical marketing approaches in the field.
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