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Cataldo Zuccaro
Cataldo Zuccaro
obtained a Ph.D. in marketing at the University of Quebec in Montreal in 1999. He is a professor of marketing at the University of Quebec in Montreal. He had been a director of the MBA Research and the chair of the department of business strategies. Dr. Cataldo Zuccaro is a specialist in Data Analysis, Business Analytics and Marketing. His areas of research are marketing research methods, business modeling, customer scoring and segmentation, business analytics and research methods. He has taught and continues to teach in the university’s Executive MBA program in such countries as Romania, Poland, France, Morocco, Algeria, Tunisia, Lebanon, Mexico and Peru. He has also consulted for large multinational corporations and government agencies. Dr. Zuccaro has published his research in such journals as Recherches sociologiques Revue des sciences administratives du Canada, Journal of the market research society Journal of social psychology, International journal of market research, Journal of modelling management, International journal of bank marketing, Social research indicators and the Journal of Economics and Economic Education Research. He is the winner, in 2010, of the silver medal for the best paper in the International Journal of Market Research.
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