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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Azin Yazdi

Azin Yazdi received a Bachelor of Computer Software and a Master of Business Administration, and is currently a Doctoral student of Business Administration (Marketing) at Payame Pour University in Iran. Her research interests include branding, consumer behavior, customer experience management, Host-tourist, E-CRM, Trust, satisfaction, influencer marketing, gamification, gamified applications and online platforms. She has published several papers in peer reviewed journals.
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