Aysegul Sagkaya Gungor

Ayşegül Sağkaya Güngör has a PhD degree on marketing. Her particular area of interest is branded entertainment like advergames and in-game advertisement, particularly their impact on online consumer behavior. Other research areas in her interest include consumer acceptance of technology, contemporary digital marketing methods and e-commerce. Currently she is lecturing in various universities on the subjects of e-commerce, e-business, digital marketing and marketing management.

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