The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Abhishek Sharma
Dr.
Abhishek Sharma
is working as Assistant Professor in the department of Marketing, Lovely Professional University, Phagwara, Punjab, India. He has received his Ph.D. degree from Lovely Professional University, Phagwara, Punjab, India in 2022 . His research areas include, Digital Marketing, consumer behaviour, Internet of Things (IoT) and Public Administration. He has published 15 Papers in Scopus indexed journals, 3 research paper in ABDC- C category journals and 2 in UGC Care journal. And he has also published 9 book chapters in refereed edited books. He has Received best paper award for paper titled “Public Opinion on a Solution to Hunger Crisis: A case of One Nation One Ration Scheme amid COVID-19 in India” in the International Virtual Conference on “The Ecology of New Economy Post COVID-19”, by Chandigarh Group of Colleges, Jhanjeri. He has 4 patents on his name, first one is “Artificial Intelligence Based Framework for Human Resource Development by Employing Chatbots”, second one is “Rural Digital Marketing Strategies and Challenges for Micro and Small-Scale Industries: A Post COVID-19 Scenario”, third one is “The Mediating Role of Brand Awareness in Relationship between Social Media Marketing strategies and Purchase intention of Consumers using Structural Equation Modeling Algorithm” and fourth one is “A System of Evaluating Effect for Leveraging the Right Technology for Global Customer Relationship Management”. He has one UK Design named “Robofly” on his name. He has also one copyright on his name, titled “Industrial Relations Environment and Work Culture in Public and Private Sector Organizations”.
|
|