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Abdelrehim Awad
Abdelrehim Nader Awad
is an Associate Professor of Business Administration at the University of Bisha, Saudi Arabia. His academic and research profile spans marketing, management, innovation, and digital business, with a growing focus on artificial intelligence, digital transformation, technological adaptation, and data-driven organizational development. He has published extensively in Scopus- and Web of Science-indexed journals and has edited and contributed to several scholarly books and chapters in areas related to AI, sustainability, branding, supply chains, and knowledge management. His current interests on the application of artificial intelligence and digital technologies to business strategy, marketing, governance, innovation ecosystems, and organizational performance. Alongside his research, he has substantial experience in teaching, supervision, academic leadership, innovation and entrepreneurship initiatives, and quality and accreditation activities in higher education.
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