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Aarthy Chellasamy
Aarthy Chellasamy
is an Assistant Professor with 9 years of teaching experience in School of Business and Management Christ (Deemed to be) University, Bangalore, India. She has completed her bachelor's in Engineering from Avinashi Lingam University, Coimbatore, Masters in International Business Management and PhD in Technology Marketing from Anna University. Her teaching interests are in the area of Management Information System, Sentiment Analysis and Opinion Mining, Business Analytics, Consumer Behavior, Operations Management. She has published more than 70 research papers to her credit in National and International Publishers including Emerald, Taylor & Francis and Springer. She has also presented papers in many national and international conferences to her credit. Her field of research include Information Technology Implementation & it's usage, Consumer Behavior in digital age.
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