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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Tugba Orten Tugrul

Tugba Orten Tugrul is a Professor of Marketing at Izmir University of Economics, Department of Business Administration, Turkey. She has taught Marketing, Consumer Behavior, and Sales Management courses, among others, at both graduate and undergraduate levels. Her research interest concentrates on CLT, social media marketing, sustainability and brand hate. She involved in many national and international projects, and gave seminars in different institutions.
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