Heather Webb is an Assistant Professor of Business at Higher Colleges of Technology, Dubai Men's College where she teaches strategy, entrepreneurship, strategic marketing, project management and other international business courses. She received both her PhD in Management and her MSc in International Business and Emerging Markets (IBEM) from the University of Edinburgh, and her BA in History from the University of Washington. Her research focuses on aspects of strategy, culture, innovation, sustainability, and artificial intelligence. She has successfully published research on mobile payment systems, sectoral system of innovation, Internet of Things, green marketing, and sustainable innovation.