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Bình Nghiêm-Phú
Bình Nghiêm-Phú
is currently an Assistant Professor at the School of Economics and Management, University of Hyogo, Japan. The majority of his research are directed toward the understanding of consumers’ perceptions and evaluations of the characteristics or images of products, services, organizations and places. He adopts the approaches of applied psychology theories to the implementation of marketing and management activities.
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